NGO Awareness Campaign Prints – Lagos, Nigeria

Background:

A Lagos-based public health NGO planned a 7-day citywide outreach across markets, motor parks, and primary health centers. They needed high-visibility print materials that would stay consistent across multiple touchpoints, withstand outdoor use, and be delivered fast to 12 locations before launch. Brand colors and accessibility (large type, high contrast) were non-negotiable.

What We Did:

• We printed 10,000 A5 flyers (170gsm matte eco stock): Color-calibrated artwork for legibility in sunlight; double-sided layout with scannable QR and batch codes to track distribution per route.
• 12 roll-up banners (85×200 cm, tear-resistant PVC): Premium stands with reinforced top rails for repeated setups; lamination for scuff resistance; clear “Call a nurse / Scan for info” CTA.
• 100 volunteer T-shirts (breathable cotton): Two-color plastisol prints, size-sorted into labeled cartons; spare shirts provided for replacements.
• Preflight & color management: Font embedding, bleed checks, ink coverage optimization; brand hex values converted to CMYK with a test proof approved via WhatsApp.
• Packaging & logistics: Cartons labeled by route and activation day; staggered dispatch to 12 locations in Lagos using local couriers; delivery confirmations captured and shared with the client daily.
• Support assets: Simple placement guide for volunteer teams (where to position banners for line-of-sight and photo capture), plus re-order QR on the flyer back for fast replenishment.

The Results:

• +38% campaign reach versus the NGO’s previous outreach (measured by QR scans, hotline calls, and sign-ups).
• 5-day turnaround from artwork approval to last-mile delivery across Lagos.
• 97% brand recall in two quick intercept surveys at activation points; volunteers reported fewer “Where do I go?” questions thanks to clearer banner messaging.
• Operational win: Batch codes tied flyer pickups to locations, helping the NGO identify high-response areas for future interventions.

Testimonial:

“From proof to delivery, JaraPrint moved quickly and kept our branding consistent across all items. The banners held up in outdoor conditions all week, and the flyers were easy to read. Exactly what we needed for a fast, citywide rollout.” — Mr John; Program Lead, Public Health NGO.

Gallery:

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