Packaging & Branding Essentials – Online Course

The Packaging & Branding Essentials Online Course by JaraPrint Academy equips you with the skills to tap into one of the fastest-growing sectors in the printing industry. From food packaging and cosmetics to retail and e-commerce, branded packaging is a powerful way to add value for clients and create recurring revenue streams. This course covers the fundamentals of packaging and label design, print finishing techniques, and material choices for different industries. You’ll learn how to produce high-quality stickers, product labels, and packaging boxes with lamination, foiling, embossing, and die-cutting.

Practical demonstrations will guide you through the process of preparing artwork files, selecting adhesives and substrates, and managing quality control. You’ll also explore branding strategies, including how to help clients align packaging with their identity, create unboxing experiences, and stand out in competitive markets. The course includes downloadable templates, pricing strategies, and case studies from successful SMEs in Africa. By the end, you’ll be ready to add packaging and branding to your print shop’s services — increasing client retention and profitability.

What You’ll Learn (Modules):

• Introduction to Packaging & Branding
• Stickers, Labels & Box Production
• Finishing Techniques (Lamination, Foiling, Embossing)
• Material & Adhesive Selection
• Preparing Artwork Files for Packaging
• Pricing, Branding, and Market Positioning

Course Features:

• Practical lessons on packaging & labels
• Step-by-step demonstrations
• Downloadable templates & guides
• Branding and marketing insights
• Lifetime access
• Certificate of Completion

Specifications:

• Format: Online (self-paced)
• Duration: ~4 hours of lessons
• Language: English (African SME focus)
• Access: Lifetime via JaraPrint Academy portal
• Skill Level: Intermediate – Advanced
• Devices: PC, tablet, or mobile

What You’ll Get:

• Full access to Packaging & Branding Essentials Course
• Downloadable templates & pricing guides
• Certificate of Completion
• Access to community Q&A

Enrollment Instructions:

• Add the course to your cart.
• Complete secure checkout (card or mobile money).
• Receive instant access details by email.
• Learn at your own pace.
• Download your certificate upon completion.