Direct Mail Printing Services

Direct Mail Printing Services provide printed marketing materials that businesses and organisations can use to communicate directly with customers, members, clients, prospects, or other audiences. Direct mail can include postcards, flyers, brochures, letters, catalogues, promotional mailers, and other printed materials designed for targeted communication.

At JaraPrint, we combine professional printing with Variable Data Printing (VDP) where required, allowing individual mail pieces to contain different information. Names, addresses, customer numbers, promotional offers, QR codes, barcodes, or personalised messages can be incorporated into suitable direct mail projects.

Direct mail printing can support promotional campaigns, customer communications, announcements, product launches, membership programmes, event promotions, and other marketing activities. A consistent design can be produced across a campaign while selected information changes from one recipient to another.

You can provide your artwork and structured recipient data where required. JaraPrint can help determine the appropriate paper, size, printing method, personalisation, finishing options and provide training for your project.

Whether you need a small batch of personalised postcards or a larger direct mail printing campaign, contact JaraPrint for custom requirements and a quote based on your specifications.

What Is Direct Mail Printing?

Direct Mail Printing is the production of printed marketing or communication materials intended to be sent directly to specific recipients.

Unlike general promotional materials that are distributed to a broad audience, direct mail can be prepared for a defined list of customers, members, prospects, or other recipients. Printed materials may include postcards, flyers, brochures, letters, catalogues, and promotional mailers.

When combined with Variable Data Printing (VDP), each piece can contain unique recipient information such as names, addresses, customer numbers, promotional codes, QR codes, or personalised messages.

Direct mail printing is commonly used for targeted marketing, customer communication, promotions, event announcements, membership communication, and other campaigns where personalised printed materials are required.

Note: Direct mail printing covers the production of the printed materials. Mailing, postage, addressing, and distribution services depend on the specific project, location and available options.

Product Features

• Professional printing for targeted direct mail campaigns
• Supports postcards, flyers, brochures, letters, catalogues, and promotional mailers
• Personalisation using Variable Data Printing where applicable
• Names, addresses, codes, QR codes, and other variable information
• Full-colour printing options depending on the selected product
• Multiple paper stocks, sizes, and finishing options
• Suitable for small and larger print quantities
• Consistent campaign artwork across the production run
• Suitable for businesses, organisations, schools, NGOs, events, and marketing campaigns
• Custom printing options based on project requirements

What You’ll Get

• Professionally printed direct mail materials
• Personalised information where VDP is included
• Available paper, size, colour, and finishing options
• Consistent artwork across the print run
• Data integration based on your supplied information
• Artwork review based on project requirements
• Packaging of completed printed materials
• Order and delivery information
• Tracking information where available

FAQs – Direct Mailling Services 

1. What types of products can be used for direct mail printing?

Common direct mail products include postcards, flyers, brochures, letters, catalogues, promotional mailers, and other printed marketing materials suitable for direct distribution.

2. Can I personalise each direct mail piece?

Yes. Where supported, Variable Data Printing (VDP) can be used to add individual names, addresses, customer numbers, promotional codes, QR codes, or other approved information to each printed piece.

3. What information do I need to provide for personalised direct mail?

You may need to provide a structured data file containing the required recipient or variable information, such as names, addresses, customer numbers, or promotional codes. CSV and Excel files are commonly suitable formats.

4. Can you print QR codes and barcodes on direct mail materials?

Yes. QR codes and barcodes can be included on suitable direct mail products. They can be incorporated as fixed elements or, where supported, generated as variable elements for individual recipients.

5. What paper and finishing options are available?

Available options depend on the selected direct mail product. These may include different paper stocks and weights, full-colour printing, folding, cutting, lamination, and other product-specific finishing options.

6. Can I order a small quantity of direct mail prints?

Yes. Available quantities depend on the selected product and printing requirements. JaraPrint supports different order quantities and can recommend suitable options based on your project.

7. Does JaraPrint handle mailing and distribution?

Direct Mail Printing Services primarily cover the production of the printed materials. Mailing, postage, addressing, and distribution may depend on the project, destination, and available logistics options. Contact JaraPrint to discuss your specific requirements.